Blog How to Individually Customise Promotional Products & What It Can Do for Your Marketing

Individual custom promotional products make your business stand out from out-of-the-box promotional items. Here at Flashbay, we can help you create fantastic branded merchandise with our fast, easy, and quality service.

From uniquely named corporate gifts to catalogued serial numbers for tracking your campaign's reach, individually customised promotional merchandise can be a lucrative marketing choice.

Find out how to create individual custom promotional products with our Individual Naming service and how it can help boost brand awareness and provide valuable insights into your next marketing campaign.

What Is Our Individual Naming Service for Custom Promotional Products?

Our Individual Naming service allows you to laser engrave each product in your order with a unique number, wording, or name to differentiate them. This allows you to personalise your promotional products and make them stand out even more to your customers.

It's a simple process that takes place during the production of your custom promotional products.

Once you have placed an order with us, our team will contact you to confirm the details of your Individual Naming requests. We will then use laser engraving technology to apply the chosen text or numbers onto each item in your order.

This extra level of customisation is a hit with schools, universities, gyms, and workplaces, which love that each unit is personalised to avoid any mix-ups.

Can I Get a Custom Water Bottle With a Personalised Message?

Absolutely! With Individual Naming, you can choose to have unique personalised messages engraved on each water bottle in your order. This means that every bottle can have its own specific name, number, or message, making each one truly unique and special for the recipient.

Alternatively, if you prefer to have a consistent message across all your promotional products, you can incorporate a personal message as part of your overall printing design.

Both options offer a high degree of personalisation, allowing you to tailor your promotional items precisely to your needs.

Can I Photo Print my Custom Water Bottle?

Yes, you can have photo printed branding on your water bottle, provided that it is a compatible model with our Photo Printing service. Our advanced printing technology allows for high-quality photo prints, ensuring your images come out vibrant and clear.

Please consult with our team to confirm your chosen water bottle style supports photo printing and to provide us with the high-resolution image you wish to use.

How Individual Customisation Can Improve Branded Merchandise for Your Business

There's more to individual custom promotional products than just adding an extra step to the manufacturing process. There are several ways that Individual Naming can help boost brand visibility and client relationships, and help generate leads from your trade show booths and events.

Here are some of the top ways to get the most out of our individual naming service.

1. Turn Generic Promotional Items into Thoughtful Corporate Gifts

An easy way to turn generic branded merch into thoughtful corporate gifts is by personalising them with individual names. Adding this personal touch shows you've got an eye for detail and truly appreciate your new or long-time clients.

For new clients: giving them a water bottle with their name on it makes a memorable first impression, showing you value them from the get-go.

For existing clients: a personalised bottle is a way to say "thanks" and keep strengthening your relationship.

Each name-engraved item becomes a special token of exclusivity and thoughtfulness, making recipients feel valued and appreciated. This personal touch improves the value of your customisable merchandise, transforming a standard promo item into a meaningful corporate gift.

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2. Create New Starter Promotional Gifts for Company New Starts

Individual Naming is ideal for creating new starter gift packs for new employees, helping to foster a welcoming atmosphere from day one. By providing each new team member with personalised items, such as water bottles emblazoned with their name, companies can make newcomers feel instantly valued and part of the team.

This thoughtful gesture not only enhances the onboarding experience but also underscores your organisation's commitment to acknowledging every individual's importance.

Personalised corporate gifts can ease the integration process, making the new starters feel recognised and appreciated right from the start.

In turn, these positive first impressions lay the foundation for a strong sense of belonging and motivation, ultimately promoting better retention and higher employee satisfaction.

3. Track the Reach of Marketing Campaign Promotional Materials

By individually customising merch with a unique reference number or word, you can effectively track the reach and efficacy of your marketing campaigns.

Each set of reference numbers or words can correspond to a specific event, campaign, or point of distribution. When a lead follows up or engages with your brand, they can reference this unique identifier. This enables your marketing team to ascertain which particular event or effort generated the lead.

For instance, if you distribute personalised water bottles at multiple trade shows, each show can have its own unique identifier engraved onto the bottles. When prospects reach out, simply asking for the reference number allows you to pinpoint which event generated the most interest.

This detailed tracking not only helps measure the return on investment for each campaign but also provides invaluable insights into the most effective strategies and locations for future marketing efforts.

4. Engage Potential Leads in Promotional Giveaways

Using uniquely engraved numbers on each water bottle is a great way to spice up your promotional giveaways!

Handing out these bottles with distinct identifiers to potential leads is perfect for getting them to join your mailing list or lead database. Not only does this expand your contact list, but it also sets the stage for a fun raffle-style competition.

When people get their hands on a uniquely marked bottle in exchange for their email address, that number becomes their entry ticket.

Plus, you can keep the energy up by reminding participants to check their numbers against the winners you announce throughout the campaign. It's an easy and exciting way to engage with your audience!

What Other Promotional Products Can be Individually Personalised?

At Flashbay, we pride ourselves on offering a wide selection of promotional products that can be individually personalised to suit your branding needs.

Our personalised products extend beyond just water bottles, allowing you to create memorable touch points across various mediums. From sleek and sophisticated promotional pens to innovative technology gifts like USB flash drives and wireless chargers, we have an array of items that can carry your brand's unique mark.

Use individually named or custom-engraved products to leave a lasting impression, whether it's at corporate events, trade shows, or as thoughtful gifts for clients and employees.

Final Thoughts: Use Custom Promotional Products to Boost Brand Awareness

Custom promotional products, like our range of water bottles, can significantly boost brand awareness by making your brand memorable and distinctive. Personalising items ensures they stand out in the recipient's mind, fostering a positive association with your business.

This thoughtful approach can make your next marketing campaign your most successful yet, as it not only attracts attention but also encourages engagement and establishes lasting connections with your audience.

Contact us today or fill out a FREE quote below to kickstart your most interactive marketing campaign yet!

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FAQs

Do Promotional Items Really Work?

Yes, promotional items are highly effective. They increase brand awareness, foster customer loyalty, and drive engagement. When used strategically, these items can significantly enhance marketing efforts by creating memorable brand interactions and encouraging long-term customer relationships.

What Are Branded Promotional Products?

Branded promotional products are items customised with a company's logo or message, used in marketing campaigns to enhance brand recognition, create positive associations, and foster customer engagement. Examples include pens, USB drives, water bottles, and wireless chargers.

How Do I Get My Logo on Products?

The easiest way to get your logo onto promotional products is to use a branded promotional product specialist like Flashbay. We offer 5 printing methods, including Screen Printing, Laser Engraving, and Photo Printing, to customise our extensive range of products with your logo.

What is the Average Cost of Promotional Products?

The average cost of promotional products depends on the type of product, the size of the order, and any customisation options. We have a competitive pricing range with a sliding pricing scale depending on the size of your order.

Contact us today to get a free quote.

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